John Moore spent a combined 10 years creating, championing, and implementing marketing ideas and branding ideals for Whole Foods Market and Starbucks Coffee.

As the Director of National Marketing for Whole Foods Market, he focused his team on marketing activities that were less about using traditional advertising and more about using the influential power of customers as the advertising vehicle. At Starbucks, John led countless highly successful in-store and out-of-store marketing promotions as a Retail Marketing Manager.

Today, through his Brand Autopsy Marketing Practice and his speaking engagements, John shares business and marketing advice with companies aspiring to become the next Whole Foods or Starbucks.

His consulting client list includes a variety of businesses from consumer goods (La Brea Bakery, Whish Body Products, Procter & Gamble, Whitbread Plc) to restaurants (Which Wich Superior Sandwiches, Pluckers Wing Bar) to high-tech concepts (Bim Active).

John has addressed audiences around the world teaching and inspiring attendees to build a better business, which in turn, will create a captivating brand. Some of the businesses and organizations John has addressed include Oakley, Little Gym, Surf Industry Manufacturers of America, National Cooperative Grocer’s Association, Kellogg Business School Marketing Conference, HOW Design Conference, and the California Bankers Association.

He has been recognized by Fast Company magazine as a “leading practitioner of the arts of customer service and marketing” and served as a Standards Council Advisory Board Member with the Word of Mouth Marketing Association.

John is also the author of the well-read Brand Autopsy blog and the author of “ Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture (Kaplan, 2006). Tribal Knowledge shares business lessons on how Starbucks became more than a coffee shop and transformed into a global icon. Moore shows that by starting with a basic idea — in Starbucks's case, making the common cup of coffee uncommon — a strong and memorable brand can be created.

As a result of these experiences, John Moore is a sought-after brand marketer, and his work has created a new way to look at marketing matters.

Sessions with John:

• Website Smackdown
  Designers, coders, and marketers square off on what's important when making a Website.
• The Bigness of Smallness
  Getting bigger by acting smaller.
• Marketing, Branding, and Reputation
  Building your brand is more than a logo.