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The Bigness of Smallness
Getting bigger by acting smaller.
When small businesses dream, they usually dream of becoming bigger businesses. When you think about it, nearly every big business began as a small business. However, a bigger business doesn’t always equate to being a better business. At some point, big becomes bad. Big becomes a matter of being convenient rather than being unique (McDonald’s). Big becomes a game of market share not customer care (Wal-Mart). Big becomes ubiquitous (Microsoft).
It seems that by the time a small business gets big, it’s time for it to act small again. Paradoxical? Yes. Impractical? No. There are countless businesses that have managed to get bigger, but still retain their semblance of smallness. They get bigger by acting smaller. In essence, these businesses are like jumbo shrimp — big, yet small.
In this presentation, attendees will learn actionable methods for how small businesses can look bigger and conversely, big businesses can get smaller.
