The Webmaster Jam Session gives you candid, to-the-point information you can use from the industry’s top professionals and best talent.
Social Media on the New Internet
Getting involved in the next revolution.
Social networking and social features like commenting, creating profiles, friending, etc. are definitely hot — and marketers are trying to figure out what they should be doing to join in. In this session, Jason Ford will walk through why social interactions are a big deal: The shift from one-way communication online to two-way dialog creates marketing that people actually enjoy interacting with.
Then he'll cover a few ways you can get involved, like creating content for social networks (widgets, branded pages, etc.), adding social features like commenting and tagging to your Websites, and creating a full social network around a brand or product with examples from Jeep, Dell, World Vision, and other big brands doing some or all of the above.
