The Webmaster Jam Session gives you candid, to-the-point information you can use from the industry’s top professionals and best talent.
Search Engine Marketing and Optimization
What's the difference and why you need both.
Darrin Ward will take a look at the dynamic world of search engine marketing and optimization. Learn how to promote Websites with both free search engine optimization (SEO) and pay-per-click (PPC) search marketing for maximum success.
The interesting thing about SEM is that it requires honing a variety of disciplines from technical implementation to content production, linking strategies, etc. Each of these will be discussed with tips and tricks from this 10-year veteran on the search marketing industry responsible for positioning some big companies at the top of search results.
