The Webmaster Jam Session gives you candid, to-the-point information you can use from the industry’s top professionals and best talent.

The Webmaster Jam Session
The casual atmosphere & high quality of information is unparalleled. You will get valuable tips and advice from some of the best designers in the business.

Marketing, Branding, and Reputation

Building your brand is more than a logo.

Ever wonder how some companies get such a great reputation? Or how they seem to be everywhere at the same time? The missing link between a great product or service and the success it deserves is often overlooked. We tend to focus on what we do, and not what people are saying or thinking about it.

This session will be an open Q&A style discussion about brand awareness, the hidden value of reputation, using word-of-mouth marketing, and other creative ways to look at what you do through the eyes of the public, and how to mold your image for optimum success.

Your Speakers

Chris Perry
Executive Vice President — Weber Shandwick
Jason Ford
Director of Interactive Services — Tocquigny
John Moore
Marketing Medic — Brand Autopsy