The Webmaster Jam Session gives you candid, to-the-point information you can use from the industry’s top professionals and best talent.
Amazon Style Data Managment
Will Crowdsourcing Improve Data Quality?
It’s tough to manage data quality at any significant scale. How do you accomplish this in a cost-effective and affordable manner? If the data is website content, how do you determine that your content is relevant, that it meets site guidelines, or for that matter how can you clean up raw data for presentation on your site? And how do you accomplish these tasks if your volume looks like one million tasks, once per month?
We’ll discuss how others, including Amazon, use crowdsourcing to solve these problems. The talk will focus on trends in crowdsourcing including Amazon Mechanical Turk, which enables access to an on-demand Internet-scale workforce. This Web service is one of several offered by Amazon Web Services, which is related to but not directly part of Amazon.com.
